Just minutes from Saint-Tropez, in one of the French Riviera’s most iconic destinations, La Ferme d’Augustin has cultivated a Mediterranean art of living for decades, defined by simplicity, elegance and authenticity.
Located near Saint-Tropez, just steps from Tahiti Beach and Pampelonne Bay, this family-owned four-star hotel embodies a distinctive vision of Tropezian luxury: discreet, welcoming, sun-soaked and deeply rooted in its surroundings. Nestled within lush gardens, the hotel offers the charm of an authentic Provençal home, just five minutes from the centre of Saint-Tropez.
It is in this spirit that La Ferme d’Augustin chose Kate, the French-made electric beach car.
A Kate Designed for the World of La Ferme d’Augustin
For a hotel such as La Ferme d’Augustin, a vehicle is far more than a means of transport. It becomes an extension of the guest experience, highly visible, practical and perfectly aligned with the identity of the property.
Between the beaches of Pampelonne, the roads of Ramatuelle and the unique atmosphere of the Mediterranean coastline, Kate fits naturally into the landscape. Its open-air design, fully electric powertrain and unmistakable beach car spirit make it the ideal vehicle for hotels, holiday homes, concierge services and boutique properties by the sea.
La Ferme d’Augustin wanted a Kate unlike any other, a vehicle capable of reflecting the hotel's atmosphere, colour palette and understated refinement.
A Colour Inspired by a Beach Towel
The story of this Kate begins with a simple yet revealing detail: a beach towel.
The team at La Ferme d’Augustin wanted the bodywork finished in a very specific shade inspired by one of their signature terry towels, a colour closely associated with the hotel's outdoor spaces, summer atmosphere and visual identity.
Rather than selecting a standard paint finish, the hotel wanted to reproduce this exact shade on its vehicle. The towel was therefore sent to us as the colour reference.
Using this textile sample, our team carefully recreated the colour through our bespoke paint process. The objective was clear: to adapt Kate perfectly to the world of La Ferme d’Augustin, down to the smallest detail.
When the Guest Experience Is Shaped by the Smallest Details
In luxury and boutique hospitality, details are never incidental. A colour, a material, an emblem, a silhouette or a carefully chosen object can all enhance the emotions guests experience during their stay.
The bespoke Kate created for La Ferme d’Augustin perfectly illustrates this philosophy. Inspired by a single beach towel, the hotel envisioned a vehicle that reflects its own identity: Mediterranean, sun-filled, elegant and distinctive.
To take this bespoke approach even further, La Ferme d’Augustin’s logo was also applied to the Kate. This subtle yet distinctive finishing touch makes the vehicle instantly recognisable while reinforcing its connection to the hotel's identity.
This project also demonstrates what Kate can offer hospitality professionals: not only a practical electric vehicle, but also a genuine brand asset, capable of telling a story, extending the character of a property and integrating naturally into the guest experience.
An Electric Beach Car for the Saint-Tropez Region
The Saint-Tropez region has long been synonymous with the beach car lifestyle. Sun-drenched roads, legendary beaches, holiday homes, luxury hotels and short local journeys all call for a vehicle that is simple, quiet and distinctive.
Kate has been designed precisely for this purpose. It makes getting around coastal destinations effortless, whether travelling between beaches, transporting guests around a property or simply creating a memorable visual presence within a premium environment.
At La Ferme d’Augustin, located close to both Saint-Tropez and Pampelonne, Kate continues this tradition while offering a thoroughly contemporary solution: fully electric, entirely customisable and proudly made in France.
Create Your Own Kate
Every Kate can be designed as a natural extension of your world. From body colour and finishes to visual details and intended use, whether for hospitality or private ownership, our team works with you to create a vehicle that reflects your property, your style and your requirements.
Customise your Kate today, or book an appointment with one of our specialists to discuss your project.